SEO - Search Engine Optimisation
Some of the clients/projects I have worked with and achieved their SEO objectives:
#1. Client Portfolio
Business Name: DOOR3
Reporting Period: April 2022 – August 2022
- Objective: The goal of the project was to get organic traffic from Google through off-page SEO, especially from content marketing strategies.
- Approach: Implemented an off-SEO strategy to gain a competitive advantage in SERP.
- Results: Ranked blog topics in the top 10 position on SERP for the Keyword “website redesign project risks”
- Key Metrics: If we search for the same keyword in Google, the blog topic below ranks top in search. Also shown in the image below.
#2. Client Portfolio
Business Name: Charu Perfumery House.
Reporting Period: Last 6 Months vs. Previous 6 Months.
Objective: Increase organic traffic and visibility for incense stick products through off-page SEO strategies.
Approach: Implemented a targeted off-page SEO strategy focused on high-value transactional keywords and product-related queries to build authority and capture qualified search traffic.
Result:
Secured top rankings on SERP for the high-intent keyword “best agarbatti brand in India.”
Enhanced product visibility directly in shopping-focused queries, driving qualified traffic.
Positioned brand against direct e-commerce competitors on Google’s first page.
Strengthened transactional keyword presence, improving chances of conversions.
GSC Metrics
🚀 Growth Highlights:
+717% Organic Clicks → 10.8K (last 6 months) vs. 1.32K (previous 6 months).
+402% Impressions Growth → 578K (last 6 months) vs. 115K (previous 6 months).
CTR Boosted → 1.9% (up from 1.1%).
Average Position Improved → 10.2 (from 19.2).
SemRush Metrics
SermRush Data:
231 Organic Keywords Ranked (from almost zero visibility).
Rapid Keyword Growth → Strong surge in rankings across Top 3, Top 10 & Top 20 positions.
1,500 Monthly Organic Visits driven via SEO.
High-Value Keyword Footprint leading to $19 in estimated traffic value.
Significant breakthrough in SERP visibility within a short span.
Keyword Rankings on SERP
Target Keyword Rankings on SERP:
“best agarbatti brand in India”
“smudge incense sticks.”
- “blue lotus incense sticks”
Key Acheivements
+717% Growth in Organic Clicks – 10.8K vs. 1.32K (6 months comparison).
+402% Growth in Impressions – 578K vs. 115K, boosting brand visibility.
CTR Increased to 1.9% (from 1.1%), showing better search relevance.
Average Position Jumped to 10.2 (from 19.2) – moving closer to Page 1 dominance.
231 Keywords Ranked Organically (from near-zero footprint).
Rapid Keyword Growth – significant rise in Top 3, Top 10 & Top 20 rankings.
1,500+ Monthly Organic Visits driven through SEO.
High-Value Keyword Footprint → $19 traffic value gained (and scaling).
Breakthrough SERP Visibility – strong upward momentum in competitive niche.
#3. Client Portfolio
Business Name: Zahara Skin Care.
Reporting Period: Last 6 Months vs. Previous 6 Months.
Objective: Increase organic traffic and visibility for incense stick products through off-page SEO strategies.
Approach: Implemented a targeted off-page SEO strategy focused on high-value transactional keywords and product-related queries to build authority and capture qualified search traffic.
Result:
- Secured Top 5 rankings on Google for competitive beauty & skincare keywords.
- Boosted brand credibility and visibility in the luxury/natural skincare segment.
- Positioned Zahara Skin Care alongside leading Ayurvedic & organic beauty brands.
- Enhanced product discovery for niche, high-value keywords, driving qualified traffic.
🚀 Growth Highlights:
CTR Up by +58% → 1.9% (last 6 months) vs. 1.2% (previous 6 months).
Average Position Improved → 16.5 (last 6 months) vs. 15.1 (previous 6 months).
Organic Clicks Stable → 897 (last 6 months) vs. 992 (previous 6 months).
Impressions Adjusted → 46.3K (last 6 months) vs. 81.4K (previous 6 months).
Keyword Rankings on SERP
Keyword Rankings on SERP.
“buy snail slime cream.”
“best kashmiri skincare brand”
Secured top ranking on SERP for the high-intent keyword “buy snail slime cream.” in the targeted region.
Key Acheivements
Boosted user engagement with higher CTR, despite an impression drop.
Maintained a steady flow of qualified traffic (~900 organic clicks) in a competitive niche.
Optimized search visibility by improving positions for core keywords.
Strengthened brand authority with consistent traffic performance during shifting SERP trends.